The ISTC asked its Business Affiliates what they thought were the top emerging trends within the technical communication industry at the moment, and why they thought they have come about. We also asked if they thought information development professionals are having to change the way they work (or train) due to the emerging trends. Below are highlights from the response from James Bromley, Director at QoSL:
High Tech-High Touch (Megatrends, Naisbitt, 1982) – there is going to be a growing divide in consumer/customer loyalty between those organisations that understand this dynamic, and practice it, and those that don’t.
Implications for ISTC members : a business opportunity to encourage and facilitate their employers and customers to ‘cut the channels’ and facilitate ‘It’s good to talk’.