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National Occupational Standards

Table of Contents

Introduction

Key Word Glossary

Unit 1 - Interpret requirements

Unit 2 - Propose publication

Unit 3 - Obtain information

Unit 4 - Record information

Unit 5 - Interpret design

Unit 6 - Design structure

Unit 7 - Design layout

Unit 8 - Produce supplements

Unit 9 - Create text

Unit 10 - Incorporate multimedia

Unit 11 - Integrate components

Unit 12 - Quality assure

Unit 13 - Edit

Unit 14 - New version

Unit 15 - Evaluate effectiveness

Unit 16 - Translation

Unit 17 - Relationships

Unit 18 - Exchange information

Unit 19 - Lead development

Unit 20 - Contribute to design

Unit 21 - Commission work

Unit 22 - Plan projects

Unit 23 - Allocate resources

Unit 24 - Monitor development

Unit 25 - Health and safety

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National Occupational Standards

Unit 15 - Evaluate the effectiveness of a technical publication

  • Element 15.1 - Collect information on the effectiveness of the technical publication
  • Element 15.2 - Assess the effectiveness of a technical publication
  • Element 15.3 - Identify improvements to a technical publication

Commentary

This unit describes the competence required from technical communicators when evaluating the effectiveness of a technical publication. Technical communicators have to identify the types of user of the technical publication, identify potential sources of information, and then collect that information. They have to review the information to assess the overall effectiveness of the technical publication, and identify any critical aspects of the design that have an impact on its effectiveness. Technical communicators then have to identify any improvements, identify the resources needed to implement them, and present a rationale for them.

Assessment Guidance

Evidence Requirements

Evidence of performance and knowledge is required. Evidence of performance should be demonstrated by activities and outcomes, and should be generated during the course of normal activities, unless indicated under Assessment Methods (see below). Evidence of knowledge can be demonstrated through performance or by responding to questions. A variety of assessment methods can be used (see below).

Quantity and scope of evidence:

Evidence should show that the candidate can undertake this unit consistently over a suitable period. The number of times, or the amount of experience, cannot be specified in detail. However, it is important that the candidate provides performance evidence of having undertaken this unit a minimum of two times. Further guidance will be developed during the implementation of the qualifications.

Assessment methods:

A number of assessment methods are listed below. The ticks and crosses indicate which methods are or are not recommended. However, these are recommendations, and this is not a list of sanctioned or prohibited methods: it is up to individual assessors to determine which assessment methods are suitable in individual cases. In addition, other assessment methods might be appropriate. Further guidance will be developed during the implementation of the qualifications.

Recommended Assessment Methods

 

 

 

direct observation of the candidate by the assessor

outputs (eg publications) produced by the candidate in their normal activities

outputs (eg publications) produced by the candidate as special exercises

supporting documents (eg memos, notes, correspondence)

responses to questions from the assessor

written answers to questions

x

testimony of others who have witnessed the candidate achieving the standards

Evidence Guidance

Examples of Evidence:

  • Direct evidence
    • Correspondence with the client
    • End-user comments
    • Information obtained from the research
    • Information recorded and stored
    • Organisational records
    • Recommendations
  • Supplementary evidence
    • Correspondence, memos, faxes, and e-mail
    • Information notes provided by the client
    • Technical specifications
    • Vetting and validation certificates

Key words in this unit that can be found in the glossary:

  • components of the technical publication
  • designs
  • information
  • information systems
  • people
  • resources
  • style
  • technical publication
  • users

Element 15.1 - Collect information on the effectiveness of the technical publication

You must be able to:

  • Identify the types of user of the technical publication
  • Establish criteria for evaluating the technical publication
  • Identify potential sources of information on the effectiveness of the technical publication
  • Identify the resources required to collect the information
  • Select and agree appropriate methods for collecting the information
  • Collect accurate information according to the agreed methods

You must be able to apply knowledge of:

  • Information that is collected
    • what are the evaluation criteria that could be used for technical publications
    • what methods could be used for collecting the information
    • what constitutes validity and reliability in information
    • what are the procedures for obtaining authority for accessing information sources
    • what are the types of difficulty faced in collecting the information
    • what are the methods for reviewing the results of the information that is collected
  • Resources for evaluation
    • what resources are typically required for different types of evaluation
    • what are the procedures and methods for assessing resources
    • what factors should be taken into account when assessing resources

Element 15.2 - Assess the effectiveness of a technical publication

You must be able to:

  • Confirm the objectives and subject matter of the technical publication
  • Review all the relevant information collected on the effectiveness of the technical publication
  • Assess the overall effectiveness of the technical publication against the established evaluation criteria
  • Identify any critical aspects of the design that has an impact on the effectiveness of the technical publication
  • Identify correctly any non-compliance with health and safety requirements
  • Consult with all relevant people on the results of the assessment
  • Record the results of the assessment in the appropriate information systems

You must be able to apply knowledge of:

  • Evaluating technical publications
    • what methods could be used for collecting the information
    • what are the critical aspects of the design that could have an impact on the effectiveness of the technical publication
    • why it is important to ensure health and safety requirements are implemented
    • who should be involved in an evaluation process
  • Information systems
    • which systems should be used
    • why it is important to use the systems correctly

Element 15.3 - Identify improvements to a technical publication

You must be able to:

  • Establish the most suitable format and style for providing information on improvements
  • Identify any aspects of the technical publication that could be improved
  • Identify the most appropriate methods for improving the technical publication
  • Identify the resources required to implement the improvements
  • Present a clear rationale for the improvements and support it with suitable evidence
  • Record and pass on information on the improvements to the relevant people
  • Obtain feedback on the results of the improvements

You must be able to apply knowledge of:

  • Improvements
    • what are the different methods for improving a technical publication
    • what resources are required to implement improvements
    • what type of evidence is needed to support any recommendations for improvements
    • who requires information on improvements
  • Methods for improving technical publications
    • what are the formats and styles that can be used in technical publications
    • what are the different methods for improving components of the technical publication
    • which resources are required to implement improvements

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© Publishing Training Centre, 1999,
© ISTC, The Institute of Scientific and Technical Communicators, 1999



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