ISTC branding policy
ISTC has a valuable brand in the form of its name, logo (for use by members only) and styles. Our reputation has been built up over many years and deserves protecting against both infringement and inpassing off - giving the unwarranted impression that a product or service is owned by, warranted by or otherwise connected with our Institute. Moreover, our Institute has a duty to avoid consumers of members' services being misled and to differentiate our members wherever possible. We owe it to our subscribing members and the public to prevent free-riders either intentionally or accidentally misusing our brand and good name.
Please read the ISTC's policy on the use of its name and logo - Protecting our intellectual property. It was formally approved by the ISTC Council on 9th June 2001 and is binding all members of whatever grade. It has been kept as straightforward as possible in the confidence that the overwhelming majority of members will use their good judgement in these matters.
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